With over 20 years of experience developing high-level motion-based templates, we combine data with our post-production processes to create automated personalised content at scale.
Consulting & Training
We are experts in Adaptive and Responsive Motion Graphics. These are the two foundational skills you require to develop Motion Graphics Design Systems. Developing Responsive Motion Graphics Systems are critical skills to producing not only more content but better quality content and to do it quickly.
Be the After Effects Super Hero you always wanted to be.
The Advanced Adobe After Effects courses here take you to the next-next levels of creativity, knowledge and problem-solving.
View Adaptive & Responsive MoGraph System Samples -
"A Responsive Motion Graphics Design System consists of one or more brand assets with dedicated
Motion Curves and Responsive Features, which are interconnected to provide a modular, robust,
consistent, and scalable content-creation solution." — Roland Kahlenberg
This quote is paraphrased from Donella Meadows' general definition of a system.
Develop Advanced Responsive
Motion Graphics Systems (RSPSV - 1001)
LIVE - Instructor-led Online Classes
Congrats on getting this course out there! Definitely needs to be spread far and wide!
I’m thrilled to learn from Roland Kahlenberg and tap into his 30 years of industry experience. What excites me the most is how this course bridges the gap between design and functionality through its in-depth exploration of systems thinking and problem-solving in Adobe After Effects. I believe this course will not only enable me to create any scalable template but also enhance my production process to deliver significant results for my clients.
Country flags of our Trainees
Course Start Dates
November 3 SATURDAY – US PDT - 9AM - 12noon
9-week course, with one 3-hour class each week.
27 Hours of LIVE, Instructor-led, Zoom Training
November 4 SUNDAY – US PDT - 9AM - 12noon
9-week course, with one 3-hour class each week.
27 Hours of LIVE, Instructor-led, Zoom Training
Orientation & Tech Set Ups are one week before the start of each course.
Small Class Size - Maximum 12 Trainees. US $1,250
Who Should Attend This Course
This advanced Adobe After Effects course will empower you to develop Responsive Toolkits in record time, regardless of your experience with developing Motion Toolkits. You'll learn how to approach problems from a Systems Thinking perspective, simplify complex challenges, and apply Responsive Features to create intelligent and robust solutions.
Responsive Features ensure consistency, scalability, and flexibility and when coupled with a modular/systems approach, you get a super-efficient process for producing high-quality content at speed.
Adobe After Effects
Technical Motion Designer
This course will allow you to develop re-usable content in record time. You will learn secrets to developing Responsive Features and garner deep insights into Text & Shape Layers.
Adobe After Effects
Scripting/Expression Specialist
As an experienced After Effects coder, this course will empower you to incorporate Responsive Features into your solutions. You will also gain deep insights into Text & Shape Layers and Responsive Features will allow you to develop amazingly powerful features.
Motion Graphics Designer/Animator
This course will super-charge your After Effects knowledge; allowing you to develop highly intelligent re-usable content at speed and with no compromise to design decisions.
Adobe After Effects
Technical Director
So, you've made it and have a comfortable senior position. But are you familiar or even fluent in incorporating Responsive Features into your workflow? Take a look at the Course Samples to see what you'll learn in this course. Responsive Features are super-powers you'll glad add to your skillset and knowledge.
UI/UX
Animator
You're an experienced animator working within a Design Systems framework and now you'd like to take your knowledge, experience, and skills onto Motion Graphics Design Systems. Well, you've checked into the best possible place on the Web.
Product Designer
with Motion Design Skills
You're a well-rounded individual with senior-level knowledge and skills in Product Design. You are now looking for new challenges; specifically spearheading the development of Motion Graphics Design Systems. You're in a good place. This course will take you to be next-next level.
UX
Interaction Designer
As an UX Interaction Designer, you love to Move It-Move It. Well, this course will have you moving thigs intelligently; developing layouts and animations for Motion Graphics Systems; helping out Marketing by leveraging all the good stuff of a systems workflow.
I'm Uncertain if I should
sign up for this course.
You should be fluent in Adobe After Effects - 3-5 years experience in Adobe After Effects and you should have intermediate experience and confidence with Expressions. You will persevere until you succeed - this is critical to success in this advanced course. The rewards are amazing but completing this course involves a lot of sacrifices and lots of time, your head will literally hurt while problem-solving and coding.
I'm Roland Kahlenberg, the Course Developer, Trainer, and Course Facilitator for
Develop Advanced Responsive Motion Graphics Systems.
This is a Project-based course but it will include some theory which will help us view and solve from a holistic POV. From a Responsive Motion Graphics POV, we will look at Systems Thinking, Design Systems, and Identity Branding. These additional topics provide a holistic purpose to why we do what we do. They also help us develop more useful, user-friendly and robust solutions.
The motivation for this course is to empower you to develop consistent, pixel-perfect layouts and animations with dynamic content; enabling the creation of Responsive Motion Graphics Systems.
This course is designed for those with at least three years of experience in Adobe After Effects and/or those in a senior-level position with extensive hands-on experience. We will cover lots of areas in Adobe After Effects in a deep way – your head will literally hurt but the rewards will amaze you.
There will be plenty of discussion time because it is important that you understand WHY a specific design or technical decision is made. This knowledge will enable you to solve similar or more trying problems that exhibit similar patterns while also allowing you to confidently lead a team and to effectively work with your clients.
Course Fees & Syllabus
The Introductory Course Fees is US $1,250. This fee will be increased in the near future to more accurately reflect its true value. So, sign up as early as you can to save as well as to start applying all the amazing concepts, tricks, processes and systems into your daily work. You'll work faster and smarter and be able to effectively solve for complex real-world problems using Responsive Features you never knew existed and yet these will almost immediately become part of your standard feature-set because they're so impactful features and they solve real-world problems in an immaculate manner.
You get 27 Hours of Instructor-led LIVE, online Training + 1 Hour of Course Orientation & Tech Testing. You'll receive lots of Interactive Compositions and tons of Responsive MoGraph Components and Templates.
There is great value in this advanced course. Should you dedicate the required time and effort, your investment into this career-changing course will be immense.
While Youtube Tutorials are useful, they do not cover important topics in-depth. We go deep, very deep; solving for real-world problems involving the use of Motion Graphics Systems for use in Brand & Campaign Identity content.
The topics covered in this course are listed below. To prevent unwanted issues with bot and human scrapers, Weekly Lesson Plans will be provided directly to trainees prior to each class.
All practical work is done in Adobe After Effects. However, the majority of the theory and processes shared in this course can be applied to any application for use within the scope of Developing Motion Graphics Design Systems. From the 5th week onwards, you are encouraged to use your own assets and designs in place of those used in the Course Samples. This ensures you leave the course with samples of work you can truly call your own - you will leave with a sense of ownership and confidence to build even more Responsive MoGraph Systems.
This course combines the following areas of study – Advanced After Effects Expressions & Javascript, Advanced After Effects Text & Shape Layers, Advanced MoGRT Development, Applied Motion Design, Graphics Design, Systems Thinking, Design Systems, and Identity Branding.
...
How to Develop Responsive Motion Graphics Systems for Brand Guidelines
Master Pixel-perfect & Responsive Layout with Dynamic Content
Master Pixel-perfect & Responsive Animations with Dynamic Content
What is a Responsive Motion Graphics System & Solving for a Responsive Motion Graphics System
What is Systems Thinking. Why is Systems Thinking Critical.
How to Apply Systems Thinking in Adobe After Effects
How to Apply Design System Principles in Adobe After Effects
Managing Projects, Establishing Project Goals & Deliverables & Client Expectations
Working with Brand Assets, Brand Guidelines, Design Tokens, Components and Templates
Understanding Users & Scope of the Project
Practicing Responsible Responsive Design - How to Guide and Advice Clients & Team Members
Confirming Deliverables & UI Expectations
Drawing Out the Development Structure & Hierarchy
Creating Linear & Non-Linear Responsive Relationships
Applying Consistent Motion Design & Graphics Design Principles within a Modular Design System
Creating a Modular System
Scaling Responsive Designs
Developing with Existing Designs/Animations
...
Mastering Text & Shape Layers
Working with Text Styles & Text Animators (including Text Expression Selectors)
Working with Point & Paragraph Text Layers
Why, When, & How – Applying Javascript String Manipulation
Choosing Point or Paragraph Text Layer
Creating Text Reflow Effects
Creating Text Highlights – Good Code & Great UI
Creating Text Layers with Responsive Features
Working with Text Expression Selectors
Using Reproducible Code with Text Layers
Creating Robust Solutions for Language Versioning
Working with Javascript Locale for International Currencies, Numbers & Dates.
Sneak-Peek at Adobe After Effects Beta Version – NEW Text Styling Features
Working with Shape Layers, Raster Images and Vector Graphics as Containers
Creating Simple Containers
Creating Compound Containers
...
What are Functions and How do They Work
Animating with Code & Keyframes
What is RegEx - How it Works - How to Use it in AE.
What is Good Code?
Writing Readable Code
Writing Performant Code
Writing Reproducible Code
Debugging Expressions
Obfuscating Code
Obfuscation Workflows
Code Governance
...
WHO is ChatGPT/Claude
Applying the GUT-E Prompt Engineering Framework
Creating & Tweaking Expressions with ChatGPT/Claude
Creating & Tweaking Scripts with ChatGPT/Claude
Anatomy of an AE Script
Animating with Code & Keyframes
What is RegEx - How it Works - How to Use it in AE.
...
Creating the UI for the User (Video Editor/Marketing Executive/Content Creator)
Create Controller Layers, Expression Controllers & EGP Properties
Best Practices for Naming & Grouping
Organizing AeMoGRTs for Use in Adobe Premiere Pro
Creating Thumbnail Images & Animated Thumbnail Previews
Exporting to Adobe Premiere Pro
Managing & Sharing AeMoGRTs
COURSE BENEFITS
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Develop Motion Graphics Systems at 5x to 20x quicker than before.
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Develop more functional, intelligent and easy-to-use MoGRTs.
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Apply Systems Thinking when developing Responsive Motion Graphics Systems.
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Apply Effective Prompt Framework in ChatGPT & Claude to increase productivity at writing Expressions and Scripts.
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Apply Design Systems Principles to Development Processes.
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Develop MoGRTs that do not require further input from the Motion Graphics Designer and can be used effectively by Video Editors, Producers and Marketing Executives.
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Understand when/where Responsive Design issues occur and effectively solve them.
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Develop world-class Responsive Motion Graphics Systems in numerous in-class projects
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Receive high-quality Responsive MoGRTs to start from or use as samples to Market Your Solutions.
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Become one of the few experts/proponents in the world at developing Responsive Motion Graphics Systems.
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Lead the charge in understanding and implementing Responsive Motion Graphics Systems.
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Guide clients and team members on developing Responsive Motion Graphics Systems.
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Participate in discussions to understand decision-making processes.
RECEIVE 2 Hours, 1-on-1 Consulting with me on a real world project; subject to a maximum of 3 Sessions of 40-minute blocks each. This has to be used up within three months after your last class. This ensures I will be there for you on your initial projects, to ensure you get to apply what you've learnt as efficiently and as effectively as possible. There is no refund or rebate if this Course Benefit is not used within the specified period.
Class Recordings will be available within 24 hours after each class. Recordings will be available for online viewing.
FREE & LOW COST Masterclasses & Workshops
To keep current and previous trainees fresh and up-to-date with new skills and knowledge to apply in the area of Adaptive & Responsive Motion Graphics, short classes will be held and these will either be free or paid, but capped at a maximum of $50 per hour.
After completing this course, you will have an excellent foundation in Responsive Motion Graphics which opens up a world of possibilities. You will be one of a small number in the world with this expertise and it is up to your imagination to apply it in whichever way you can imagine as you solve interesting content-creation issues.
These sessions WILL ALWAYS BE LIVE but may include recorded/demo sections from previous Live Recordings. An instructor will always be available to facilitate Q & As and discussions.
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Advanced Adobe After Effects Courses
I'm Roland Kahlenberg, one of a few individuals in the world with Expert Certifications in Adobe After Effects & BorisFX Mocha; two of the most widely used video post-production tools. I have been a Forum Leader at CreativeCOW.net and at Adobe's Official Online Forum for a combined total of 15 years.
I am a self-taught coder and have developed tools for Adobe After Effects and Adobe Premiere Pro. I have 30 years of experience in Adobe After Effects and over a thousand hours of lecturing and training experience. I have taught fellow professionals and fulltime post-graduate and under-graduate students. My work has been used by world-renowned tech companies, music labels, banks, global and regional broadcast companies, higher educational institutions, global FMCGs and local and international government bodies.
Over the past few years, I have developed my own system and processes which I've named, Adaptive & Responsive MoGraph Systems. This system and its processes provide an elegant and robust solution to producing bespoke content at speed, with scalable options and even automated workflows – a Responsive Motion Graphics System that provides for exceptional productivity gains, flexibility, robustness, consistency, accessibility and with automation as an option.
The motivation for developing these advanced Adobe After Effects started almost seven years ago; driven by a desire to help fellow professionals improve their productivity and quality of work. I was also keen to develop Motion Graphics Design Systems after seeing how successful they have been for Web and App Development teams.
There is also great competition from Creative SaaS such as Canva and Adobe Express. Motion Graphics Designers should always be looking at improving their skills and knowledge. The courses here are designed to produce Adobe After Effects Super Heroes and Motion Graphics System Developers.
So, whether you are a Motion Graphics Designer or a UI-UX Designer, these courses will take you to the next-next level in your career and the solutions you will be able to offer.
In Adobe After Effects, we have the most powerful motion graphics tool to develop systems to help us face the challenges of Content Velocity; a higher demand for content including automated workflows.
These courses will empower you to develop great content intelligently and systematically. You will leverage code together with Large Language Models to develop content at speed without compromising on motion design and graphics design principles – you will be a leading practitioner in the area of Responsive Motion Graphics Design Systems.
View Adaptive & Responsive MoGraph System Samples -
Coursework Samples ... this section is being updated but most of the samples are accurate. Watch the video samples from the link above to see how the Responsive Features work. Essentially, they're much like Figma's Auto Layout Feature.
TRAINING-RELATED TESTIMONIALS from previous courses/tutorials
Todd Kopriva | Former Adobe After Effects Product Manager
Roland has proven himself over the years to be one of the most consistently helpful and knowledgeable After Effects users in many contexts, including answering questions on online forums and providing detailed and accurate tutorials.
COURSE FEES
... The Introductory Couse Fee is US $1,250. You must Sign Up for this course using the Course Sign Up Form. Only qualified individuals will be allowed into this course. This is an Advanced Course. You should have at least 3 years of intensive Adobe After Effects experience coupled with intermediate-to-advanced Expressions knowledge. Please check the Course Pre-requisite Section for details. Upon receiving your Course Sign Up Form, I will decide if you qualify for this course. If selected, you will be provided with payment details. You will have 48 hours to complete the payment. Please keep a record of your payment. Payment via Paypal and Wise are currently accepted. Upon receiving the payment, in full, an email will be sent to you, to confirm your placement in the course. Ensure you take note of your class schedule - Date & Times. Take note there will be a Course Orientation & Technical Checkup, one week prior to the first class of this course.
TRAINING PEDAGOGY
... All classes are LIVE. We will be using Zoom. Each class will have a maximum of 15 trainees. Occasionally, there may be up to two observers. Each class is 3 hours. There will be a 10 minute break at the 90-minute mark. There will be course assignments and each trainee is expected to put in up to 10 hours per week, of their own time to complete their course assignments and revisions. A Training Completion certificate will be provided at the end of the course, upon successful completion of all classes and submission of all course assignments.
CERTIFICATION
... A Certificate of Completion will be provided at the end of the course. Please allow up to 2 weeks to receive this Digital Certificate which will be awarded under the broadcastGEMs banner and signed by Roland Kahlenberg.
LEARNING PATH
... This course, Develop Responsive Motion Graphics Systems (RSPSV - 1001) is a pre-requisite for Develop Adaptive & Automated Motion Graphics Systems (ADPTV- 2001) which is currently in development and will be ready in late September, 2024. Develop Adaptive & Automated Motion Graphics Systems builds on this course and includes Creating Complex Compound Containers and Spreadsheet Workflows including creating multiple, optimized outputs where each output is automatically laid out perfectly to suit its frame size. This feature is much like Adobe Express' Resize Feature and similar features found in Canva except our solution involves custom layouts and animations. We will be using work developed in RSPSV - 1001 for use as assets for our Adaptive Feature which is our version of the Resize Feature.
FAQ
Who Should Attend this Course?
... The motivation to develop this advanced Adobe After Effects Course is two-fold : 1 - provide exceptional, in-depth knowledge into the mechanics of Systems Thinking and Design Systems within an Adobe After Effects framework with the objective of empowering professionals to develop bespoke content creation solutions at speed and scale. This is a critical requirement for the majority of medium-to-large sized organizations today and for a long time. Experienced freelancers who provide mid-to-senior level services will also want to keep up with the requirements of the industry; not only meeting them but surpassing them in terms of productivity and the quality of output. Even when AI is able to generate consistent output with less human intervention, a human is still required to ensure inputs and outputs meet the desired requirements and standards and these are done with a Systems Thinking approach. This human should also have deep knowledge of the technical requirements as well as have the creative taste to ensure the process is optimal. One of the biggest issues with automation is automating the wrong process or automating a process with poor inputs. This course takes a holistic approach to content creation to help professionals create bespoke content at speed and at scale with an option for a fully automated solution. 2 - Motion Graphics Design Systems is new to most of us. I am hopeful this course will be a catalyst to creating a community of leaders in this field; thinkers and exceptional tinkerers alike; those that are keen to push the boundaries, to be a part of creating solutions.
What is meant by Responsive Features
... A Responsive Feature describes a relationship between two or more properties that permanently affects the layout of a design. We want to separate Responsive Features from Reactive Effects, which often appear visually similar. However, the problems they address, their solutions, and the problem-solving methods and algorithms/code used in each case are vastly different. Therefore, it is important to delineate between the two. A Responsive Feature is used to ensure the consistency of a layout and all animations when content such as text length and size changes or a visual layer's size/position changes. The content may be input directly in an on-demand context by a Video Editor or a dataset can be read dynamically for an automated workflow. Secondly, Reactive Effects are less concerned with layouts or positions as its use-case is to create a relationship between two or more properties for kinetic and/or aesthetic purposes and is also an ephemeral effect. The most common Reactive Effect is the Audio Reactive Effect where the Audio Spectrum or Audio Waveform effect is linked via one or more Expressions to an Audio Layer.
How Much Time Should I Set Aside
... From the Start Date, you will have a 3-hour class each week. You are expected to set aside 10 hours per week for revision, homework and experimentation. This course delivers both theoretical topics as well as practical exercises. Real-world examples will be used in the class. On your own time, you are encouraged to work with both sample files provided as well as your own assets. Developing Motion Graphics Design Systems will be new to most of you – new After Effects Expressions or Javascript Methods or new ways of using those you have been familiar with; new ways of looking at layouts, designs and also thinking in terms of systems. Problem-solving will be a major task you will undertake and this involves scoping the project, its goals, assets, deliverables, users and your code. The more time you can set aside, the more you will get out of this course. This course is also set up to allow for lots of exchanges; sharing of ideas, current problem areas, future problems and possibilities. You really want to spend some time on research too – looking at what's out there, your own work too and how what you've learned can be applied in the real world.
Will Class Recordings be Available Future Viewing
... Recordings of each class will be provided for online viewing within 24 hours after a class ends. These recordings will be available online for as long as it is viable to do so. Should there be an issue to remove them online, trainees will be contacted and provided with an option to download them within a 2-week period. This is only a precautionary measure. The aim is to have them available for online viewing for as long as possible.
What are the Course Pre-requisites
... Adobe After Effects Expressions is used widely in these advanced courses. We dive deep - very deep into the world of After Effects Expressions and we delve into Modern Javascript to develop world-class Motion Graphics Design Systems. A list of curated, online tutorials are provided for those that want to enroll in these advanced courses but are not sufficiently confident in Expressions functionally
What Software is Required?
... Adobe After Effects V 23 or newer will be used. ** I prefer to use a version lower than the currently publicly available version. This is for stability/maturity purposes and also with keeping in mind that most clients do not update as frequently as expected. The latest versions of ChatGPT and Claude will also be used. The Free or Paid versions are OK. Latest version of Visual Studio Code. No other third-party software is required.
What are the Hardware Requirements?
... A second monitor or even a second Internet Connection will be useful to place the Zoom app onto. A camera, microphone and speakers/headphone are required, for use with the Zoom app.
What Course Materials Will be Provided?
... You will receive AEPs, FFXs, JSX and PDFs. You will also be creating Expressions, JSX Scripts and AEPs/Compositions during this course. Your Lesson Plan will be distributed 1 day before each class. Due to bot scraping and unscrupulous activities, the specific Lesson Plan for each Lesson can not be made available online. The Course Syllabus and Course Example Projects should provide sufficient details on what you will be able to create during and at the end of this course. You may also drop a message using the Let's Chat feature on this site.
What is the Learning Path for this Course
... This course, Develop Responsive Motion Graphics Design System is the first of a series of Advanced Adobe After Effects courses and Master Classes (Short Sessions) that have been planned. The next course lined up continues from this course and it is tentatively named, Developing Adaptive & Responsive Motion Graphics - Multiple Size Outputs and Automated Workflows. The Course Syllabus for this course is set to be released in mid-to-late September. The Master Classes will be 2-6 hour classes on specific topics that build upon either this course or the Adaptive & Responsive Course.
COURSE PRE-REQUISITE
Adobe After Effects Expressions is used widely in these advanced courses. We dive deep - very deep into the world of After Effects Expressions and we delve into Modern Javascript to develop world-class Motion Graphics Systems.
This course takes Expressions to another level. You will be working in Compositions with up to 40 and even 80 properties with Expressions. A single Expression may have up to 65 lines of code, and at times even more. And it is not uncommon that scripts go over 100 lines. But it's not that difficult because code is written and logically applied in a modular manner – small chunks of logic. Hence, they are relatively easy to edit to suit exacting needs.
You should have an aptitude to succeed. This course is a lot about problem-solving from a systems-level of thinking. Your solutions involve not one or two layers but may involve multiple properties, layers, compositions while dealing with Responsive Features which are dynamic in nature.
This isn't rocket science but it's a big step from using the wiggle or Linear Interpolation Expression methods in a simplified manner. But if you persevere, the results are immense and you will find yourself having super-powers; being able to look at problems and their solutions from a strategy-driven manner. You will be able to develop complex Responsive MoGraph Systems rapidly; meeting deadlines much quicker.
COURSE APPLICATION
The Application Page includes a form with a questionnaire to help ascertain your suitability for this course. Please complete all required fields. If you have difficulties or questions, use the Chat Button at the bottom right of this page.
If you are selected to join the course, you will be sent an email within two days to sign the Training Agreement and given 48 hours to complete the payment. The Introductory Course Fee is US $925.
CONSULTING & CORPORATE TRAINING
I specialize in rapid development of Adaptive & Responsive Motion Graphics Systems. These solutions are critical to bespoke content creation at speed, scale and with automation processes.
On-site or online Corporate/Group Training is available on request – use this site's Let's Chat Button at the bottom right to get in touch. Post-training in the form of on-the-job-training is also available.
Consulting involves workflow improvements as well as development or co-development of Brand Assets, Components, Toolkits and Design Systems.
If you are involved in daily content creation involving largely similar content such as sports/eSports, advertising and PR campaigns, language versioning, and hyper-personalized automated content; you seriously look at upgrading your skills and knowledge and there is nothing better than an investment in learning how to develop Advanced Adaptive & Responsive Motion Graphics.
If you're an Ad Agency or Post-production set up, you too should be looking optimizing your workflows. You will save lots of time and money by upskilling with the most powerful hands-on workflow solution today and for the foreseeable future.