With over 20 years of experience developing high-level motion-based templates, we combine data with our post-production processes to create automated personalised content at scale.
Autonomous Design Asset - Intelligent Motion Brand Toolkits
Responsive Brand Toolkits increase productivity, cuts cost and provide automatic brand identity compliance.
Brand Owners will have more time looking at increasing revenue and brand equity.
Autonomous Design Assets are code-driven properties that intelligently re-size, re-position and animate when content and/or frame sizes change. Updates ensure the original layout and animations are retained.
This is the Northern Star for bespoke content creation at scale.
ADAs are foundational for crafting Video or Motion Graphics Design Systems. It's every Creative/Art Director and Marketing Director's dream is a solution every brand and organization needs.
Such a system ensures branding consistency and helps to speed up content workflows. Brand oversight is also greatly reduced since the system ensures adherence to brand guidelines automatically.
ADA Brand Toolkits allow you to stay in control of all Motion Graphics embellishments in your video presentations. This means automated brand compliance.
Conventional Brand Toolkits include superfluous and dumbed down templates that require an expert Motion Graphics Artist to edit and at times, re-animate the template. This manual intervention means having to interpret and apply the brand guides and more often than not this leads to incorrect appreciation of the brand guides. And if the video is destined for output to different frame sizes and/or languages, the process gets bogged down and most brands simply make do with only a single language.
We can do a one-day turnaround for conversion of most basic Brand/Campaign Toolkits into a Responsive Motion Brand Toolkit. Adaptive features will require consultation and hence, lead to a slightly longer development time as well as additional tests. Then, if required, automation features can be added at a subsequent development stage.
broadcastGEMs develops the highest quality Adaptive & Responsive Motion Brand Toolkits anywhere in the world. Adaptive & Responsive features form the backbone of all intelligent Brand Toolkits and allow for the creation of bespoke, automated content. This leads to the ability to produce scalable, highly individualized content with super-fast turnarounds for video post-production while ensuring consistent brand identity.
As an example, a single Responsive Lower Third Template will automatically cover all use-cases, regardless of frame size, language or layout. Contrast this with traditional templates that require a professional motion designer for manual adjustments for each and every use.
ADA Brand Toolkit fits all Video Post-production requirements - IT WORKs LIKE MAGIC!
Responsive Motion Brand Toolkits are used in the most tedious part of video post-production, to help speed up workflows while ensuring consistent brand identity. Through performant and intelligent code, everything just works. All the design elements and animations adjusts dynamically with updated content.
This is much like Adobe Express or Canva but it's done offline and with custom design and professional animations. A Video Editor or even a Marketing Executive who's familiar with Adobe Premiere Pro will find it exceptionally easy - just type and everything just works .
We can adapt existing designs, develop designs with an in-house design team, a 3rd party design agency or work with you to develop something fresh that will last into the years ahead.
The Process
A high-level look at the workflow to develop an ADA Brand Toolkit
BRAND CONTENT AUDIT
Look at Existing Content
to look for patterns in use.
Situational Analysis.
DESIGN WITH PATTERNS
Design Master Templates. Incorporate Responsive Motion Design Principles & Strategies.
MOTION DESIGN
BRAND GUIDE DEVELOPMENT
Develop Responsive Motion Graphics Brand Guide and Documentation.
CODING & TESTING
Code the animations and test across a multitude of
use-cases and language versioning
DEPLOYMENT, TRAINING & AUDIT
Deploy for use and audit productivity gains and issues. Develop training content to onboard users.
BrandToolkit
BrandToolkit
Custom Made Motion Graphics Template
bGEMs_Branded_Reflex_Edu02_01_Aug28_01R
Case Study - Broadcast Toolkit - Conversion into Motion Graphics Template (MoGRT mgrt)
A critical requirement to developing a robust Brand Toolkit is to incorporate Adaptive and Responsive Features.
Learn more about these features - Adaptive & Responsive Motion Graphics